Richard Cherenkov

CO-OWNER / LEAD SOUND DESIGNER

Richard Cherenkov as a music producer and composer has made UK Top 40, UK Download Top 40, Billboard Charts, whereas the samples and loops he designed appeared in world’s top-selling albums including Timbaland’s Shock Value, The E.N.D. by the Black Eyed Peas, Rihanna’s Loud and Apple’s Homepod add.

Music producer Richard Cherenkov holds a Master's degree in ethnomusicology. Although his first musical instrument is the cello, he's been working in the field of electronic music and samples production since 2004.

Richard Cherenkov has been officially endorsed by PreSonus and Native Instruments - Maschine.

He also has composed music for several international film projects

Q & A

  • What was your career path? How long have you been doing this?

Since 2004, I was a part of the production team at Modernbeats Inc. Learned from the industry professionals and made a dozen of products. Today, I own ThaLoops.com supplying aspiring young producers and industry professionals with sound libraries for urban contemporary music production. It's been over 13 years!

  • How would you describe your style?

I call it Timbo style, it's inspired by Timbaland, Danjahadz and The Neptunes production style. I blend raw acoustic elements with dirty electronic sounds into a groove.

  • Which artist would you like to work with and why?

Josh Pan, listen to his beats.

  • Can you share one music production tip?

Firstly, build a great sounding drum beat, only then add other melodic elements without interrupting the groove.

  • What type of music do you usually work on?

Timbaland style beats.

  • What's your strongest skill?

I think people especially like my drum programming skills.

  • Tell us about a project you worked on you are especially proud of and why. What was your role?

I made a voice sample pack with an idea to bring a fresh voice sound to the market of sound libraries. These were traditional Russian throat singing samples, which sound very specific thus very hard to adapt to urban music productions. Today, they have become an absolute hit. I am excited and thrilled to hear them appear in the official Apple HomePod commercial - and a part of the Phantogram's Billboard Top 9 "Three" song.

  • What other musicians or music production professionals inspire you?

I find the most inspiration from Timbaland, Danjahandz and The Neptunes, although the specter of musical genres does not end with these three names. Great music is what matters to me. I love Metallica, I think Josh Pan is a genius, Skrillex is, too.

  • Describe the most common type of work you do for your clients.

I design sounds and produce full instrumental songs in urban contemporary music genres. Clients especially appreciate my expertise in drum programming and drum samples design.

Testimonials

What do the pros say

Dj-Lethal Testimonial

"I just downloaded dope hip hop sounds from ThaLoops.com!"

- DJ Lethal
(Limp Bizkit, House of Pain)

Larry Live

"I'm Larry Live from Timbaland productions, just wanna say - your beats are crazy"

- Larry Live
(A&R Timbaland productions)

Mick Schultz

"I have a ton of your drums and samples. Great inspiration and some really unique stuff!"

- Mick Schultz
( Producer for Jeremih, Rihanna, Ludacris, 50 Cent, Zendaya)

Music Radar

"Classical Trap Loops got those fat subs and sick snares - this sample pack will blow your mind!""

- Tim Cant
www.musicradar.com

Sounds and Gear

"I’m diggin what I hear, "Vinyl Shots 1" is a perfect library for those who like to inject a lil dirt into our music."

- Saint Joe
www.soundsandgear.com

Jack D. Eliot

"I am already using ThaLoops sounds on tracks I am producing for Diane Warren!""

- Jack D.Eliot
(Kelly Rowland, Diane Warren, Britney Spears)