ATLANTA, GEORGIA – Global sports icon and touring DJ Shaquille O’Neal, also known in the music world as DJ Diesel, surprised ThaLoops team with a late-night Instagram follow and a full purchase of the brand’s complete sound pack collection.
Shortly after following ThaLoops on Instagram, Shaq reached out via direct message asking if he could download all of the sample packs in one go. ThaLoops responded immediately and a new creative relationship began. O’Neal also gave his full permission to use his name publicly in support of ThaLoops.
“Having someone like Shaq – who’s not only a cultural legend but also a respected DJ and music producer connect with us is a huge honor. He’s been incredibly supportive and easygoing. We’re proud to have him as part of our community.”
— Richard Cherenkov, Owner at ThaLoops
Performing as DJ Diesel, Shaq has headlined major music festivals around the world, bringing heavy bass and hip-hop-infused sets to huge crowds. We asked him what are his favourite ThaLoops sample packs and here are his picks:
Timbo Hip Hop Loops 1
Timbo Hip Hop Loops 2
Timbo Hip Hop Drumz
Afrovox African Vocal Loops
Ethnic Voices 1
Shaq’s support went even further—he posted our Afrovox loop pack release to his Instagram Story, instantly putting it in front of his massive audience. The result? Over 120,000 views in just one day, giving the Afrovox pack a viral push and driving massive visibility.
This milestone not only highlights the growing reach of ThaLoops in the professional music production space, but also underlines its appeal to creators at every level—from hobbyist beatmakers to internationally renowned performers.
